MAG Retail Group is led by a team with vast experience in the consumer products, retail, and powersports industries. 


Zach Parham is the President of MAG Retail Group. He has grown up with J&P Cycles, his parents starting the company in 1979, working in distribution center, call center, and retail stores during high school and college. In 2007, he became the retail manager for the Iowa showroom. His responsibilities have grown as the company has. Since 2011, he was the Vice President/General Manager of J&P Cycles leading the product assortment and vendor relationships for both retail brands. 

Zach is passionate for all segments of motorcycling, understanding that offering the right product assortment for the motorcycle and the rider is the number one priority of the customer. He leads a team of enthusiastic leaders that are focused on all the different segments of riding. Providing the best rider tech service and the best assortment of products that allows riders to make an easy purchasing decision.

Zach earned two degrees from Wartburg College — Accounting and Business Administration with concentration in finance.

He grew up in Iowa riding dirt bikes and four wheelers with family and friends, and continues to enjoy the freedom of riding. Zach currently has KTM 350 and Harley Davidson Road Glide. He is always looking for people to join him riding various motocross tracks on the weekends or riding to Sturgis, South Dakota every year for the annual bike rally. When not riding motorcycles, his wife Bree and him spend time watching or coaching their two kids in the variety of sports they play.

Rosalie Taylor-Robinson

Rosalie Taylor-Robinson serves as MAG Retail Group’s Vice President of Team Member Services, located in Irving, Texas. While other companies typically refer to their “humans” directly, we prefer “team members”. “I work with a MAGnetic group of people; as a member of the MAG team, I am inspired by each team member’s passion and commitment to delivering an excellent experience every time.” Although Rosalie does not ride today, she looks forward to securing her license in 2016.

Rosalie has been elevating individual, team, and organizational performance for more than 25 years. She strategically partners with leaders and helps them make valuable decisions regarding team member issues. Rosalie is passionate about helping people successfully develop their careers and achieve their goals. She works to develop individuals’ potential, nurture leaders, and create a workplace where people happily thrive. Rosalie gained a broad foundation in operations, marketing, and human capital management while working for multiple Fortune 500 organizations including Citigroup, Dial Corporation, Circuit City Stores, Brinker International, and ADT. She has and continues to elevate divisional marketing and operation performance; re-energize underperforming business teams and groups; influence and positively impact departmental and divisional structures, and people assignments.

In her spare time, Rosalie is an active volunteer and board member with DallasHR. She is the resident human capital expert for the nationally aired OneLife Radio show on Clear Channel Radio. Rosalie holds a B.A. from the State University of New York at Stony Brook, a M.S. in Organizational Behavior & Executive Coaching from the University of Texas at Dallas, in addition to her SPHR, SHRM-SCP, and PCC certifications. Rosalie lives in Allen, TX with her family and proudly flies the American Flag in honor of all the men and women serving our country, including her son Ryan and daughter-in-law Kaitlynd.

Sean Laughlin

Sean Laughlin currently serves as the Vice President of Marketing for J&P Cycles and Motorcycle Superstore. He leads digital, brand marketing, and creative efforts to build demand for both businesses across sales channels (eCommerce, catalog and stores). Sean joined MAG Retail Group in 2016.

Sean is a veteran of the motorcycle industry and has led the marketing teams of some of the most valued brands in the world. Most recently, he was Vice President of Marketing for Traeger wood fired grills where he led Traeger’s efforts to become the fastest growing grill brand in 2015 within the United States. Prior to Traeger, Sean was with the Harley-Davidson Motor Company. At H-D, his roles included brand marketing manager for Buell motorcycle; director of marketing for parts, accessories and apparel; and director of multichannel marketing strategy. Sean was instrumental in the planning and integration of H-D’s direct to consumer commerce launch in 2013.

Sean spent 10 years working for marketing agencies on brands including McDonald’s, General Motors and Trek Bicycle after graduating from the University of Iowa. He later transitioned to corporate marketing working for VF Corporation, directing the JanSport and Eastpak backpack portfolio.

Sean has been riding motorcycles for most of his adult life and is passionate about all segments of riding. He's owned sport bikes, enduros, as well as custom cruisers and has ridden some of the most storied roads and race circuits in North America. A lover of all things two-wheeled, he is also an avid cyclist. When not working, Sean can be found in Southlake, Texas compelling his wife and two children to ride with him.